![]() Technology isn't the only industry to weather the economic storm. I believe as an industry we can learn from this model - and now is the perfect time to react to reap big rewards. ![]() The Apple experience proves that especially in austere times consumers want quality, trusted brands, value for money and great service. To top it all, it does what it does very quickly and efficiently. Apple also offers great customer service in its in-store Genius Bars to help aficionados develop their Apple skills. Its high-quality, innovative products are user-friendly and boast an instantly recognisable design. Some would argue it understands what consumers want before they know themselves. ![]() Apple's success lies partly in its ability to give its widening consumer base exactly what they want.
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